A self care company rooted in the foundation of caring for yourself daily.

Every element of self care includes caring for the whole self, mind, body and spirit. At DAILY we provide important tools to help you navigate your best self care journey. Our signature luxury robe, has been carefully crafted and designed as a staple piece for your daily self care practice. The meticulously designed self care journal, gently guides you through expression of deep thought and positive sentiments about yourself. Our self care journal serves as the bridge between your gratitude for the past, your positive affirmations in the now, and manifestations for the future. Our guided breath-work sessions gently remind you of the most important part of your life cycle, the breath. We are just scratching the surface and have so much more in-store for your self care journey

A message from our founder


My name is Cayce The Frey and I am a lover of self care. I created this company to give people the self care tools I love and use every single day. My absolute belief is that self care is truly the best care anyone can give. I know I am the best version of me when I care for myself! My closest friends and even strangers often remarked on how well I took care of myself. I would often get asked how do you remain so happy, calm and positive about everything? My response: I had a dynamic morning of self care and on my days off I dedicate my time and energy to truly caring for myself. When explaining what that entailed, they would say “wow I wish I had time for that”. I realized that people around me so desperately wanted to take better care of themselves, but couldn’t find the time and had no idea how to even start. When I realized how simple it seemed to me I decided I wanted to share my techniques with everyone. Starting each day by getting into a luxury robe, journaling and slowly breathing while thinking positive thoughts are the key components of my practice. I knew anyone could use these tools to begin their own self care journey and so my company was born. I created this company in hopes that you too can discover the incredible power of practicing self care, DAILY.

Thank you for taking the time to get to know us.