A self care company rooted in the foundation of caring for yourself daily.

Every aspect of self-care begins with nurturing the whole self—mind, body, and spirit.

At Daily, we offer thoughtfully designed tools to support your journey toward living your best, most balanced life.

Our signature luxury robe is a timeless staple, crafted to elevate your daily self-care rituals. With a focus on comfort and elegance, it’s designed to wrap you in calm and confidence.

The meticulously curated self-care journal is your guide to meaningful reflection. It bridges the past, present, and future, inviting you to express gratitude, affirm positivity, and manifest your dreams.

Our guided breathwork sessions center you on the most vital element of life—your breath. These sessions serve as gentle reminders to pause, recharge, and reconnect with your inner peace.

With Daily Self Care, we’re just beginning. There’s so much more in store to support and elevate your self-care journey. Let us walk with you as you embrace the art of caring for yourself.

A message from our founder


At Daily, A Self Care Company, our mission is to inspire and empower people to embrace self-care as a daily practice. I’m Cayce The Frey, and I created this company because I believe everyone deserves the time, space, and tools to care for themselves—DAILY.

For years, I’ve experienced firsthand how prioritizing self-care transforms not just your day but your entire outlook on life. Simple practices like wrapping myself in a luxurious robe, journaling my thoughts, and practicing intentional breathwork have been my foundation for peace, positivity, and balance. But I also realized something: many people long to feel this way but don’t know where to start.

That’s where Daily comes in. I wanted to create a space where self-care feels simple, approachable, and powerful. Our signature robe, thoughtfully designed journal, and guided breathwork sessions are more than products—they’re tools to help you slow down, reconnect, and embrace the best version of yourself.

At Daily, we believe self-care isn’t just an indulgence; it’s a necessity. By making it part of your routine, you’ll discover how small moments of care can lead to big transformations. I’m honored to walk with you on this journey and can’t wait to see how you make self-care a part of your daily life.

Thank you for taking the time to get to know us.